For years I've thought that this song would be a GREAT jingle for either a hemmorhoid creme or one of those yeast infection products. I mean just think... the lights go down... photographing the subjects through one of those ethereal filters... and then Susannah Hoffs, et. al., start to sing 'Is this burning...' Then the voice-over comes on and hawks the latest over-the-counter remedy. It's gold, I tell you! Pure GOLD!!!!